While it's true that pretty much anyone with the proper set of skills can write compelling articles, writing them for the internet changes the playing field a bit. It's important that your write for your readers as well as the search engines. When your article fails to rank within the search engines for your keywords, it means that you are missing out on a lot of free traffic that could be coming your way. You're not only interested in getting your articles posted online but also in getting them read; that is why SEO is so important.

Keyword Stuffing is Wrong: One of the main rules of creating SEO articles is to weave your keywords throughout the articles in a natural way. Try your hardest to aim for a five percent keyword density for your chosen keywords; anything higher than that is asking for trouble. Keyword stuffed articles aren't favored by the search engines because in addition to looking like spam, they seem to annoy readers. Make sure you stay sensible and only insert your keywords when it is necessary to do so. In addition to that, the articles you submit to the article directories are likely to get rejected if the keyword density is too large.

How to Use Anchor Text in Your Resource Box: For the sake of your business and for SEO purposes, HTML resource boxes are greatly preferred over plain text boxes. If at all possible, you need to use your keyword phrases as part or all of your anchor text. Because this link leads to your site, the search engines will then know to associate your website with those keywords and that that is where you want to rank. Never underestimate the power of HTML in your resource box when you're looking to make the most from your article marketing efforts.

Explore Different Titles: Once you've selected your keywords, you can begin to experiment with different titles before you even begin to write the content. You just might find that playing around with titles sets off your creative juices. The main goal is that you'll be able to use variations of your keywords to reach out and touch an even wider audience. This will help you spread your articles around in more ways than you realize at the moment.

In conclusion, this article lets us see that in order to be good at article marketing and benefit from it, you have to deal with SEO. The more that your articles are focused on SEO, the better your chances of obtaining search engine traffic that converts.

But this does not mean that you should write articles that are not any good and only write for the search engines. You should know how to use a balanced strategy that will appease both your readers and the search engines.

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